Sans Normal Abmep 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Moveo Sans' by Green Type, 'Croma Sans' and 'Epoca Pro' by Hoftype, 'Danos' by Katatrad, and 'Kobern' and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, infographics, branding, packaging, headlines, clean, modern, technical, efficient, neutral, clarity, emphasis, modernity, utility, consistency, oblique, geometric, monoline, rounded, open counters.
This typeface is an oblique sans with a clean, monoline construction and broadly geometric proportions. Curves are built from smooth circular/elliptical forms, with open apertures and rounded terminals that keep shapes readable at a glance. The slant is consistent across capitals, lowercase, and figures, and the overall spacing feels even, producing a steady rhythm in text. Letterforms lean toward simple, compact structures with minimal detailing, while maintaining clear differentiation between similar shapes in the alphabet and numerals.
Well-suited for UI labels, dashboards, and infographics where a clean italicized emphasis is useful and forms need to stay crisp. It can also support contemporary branding and packaging that benefits from a sleek, efficient tone. In larger sizes, it works effectively for short headlines and taglines where the forward slant adds motion and emphasis.
The overall tone is modern and matter-of-fact, with a streamlined, forward-leaning energy from the oblique posture. It reads as contemporary and utilitarian rather than expressive, giving designs a crisp, businesslike voice. The rounded geometry softens the feel slightly, keeping it approachable while still looking precise.
The design appears intended as a practical oblique sans that delivers clear, contemporary typography with minimal stylistic baggage. Its geometric, rounded construction suggests a focus on consistency and legibility across mixed content, while the steady slant provides built-in emphasis for modern editorial or interface use.
In the sample text, the oblique angle and smooth, continuous strokes create a cohesive texture that works well for emphasis without becoming flamboyant. The numerals share the same slanted, geometric logic as the letters, helping mixed alphanumeric settings look consistent. The design favors clarity through open counters and restrained shapes rather than sharp corners or decorative features.