Sans Normal Momaf 13 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, kids branding, playful, chunky, friendly, retro, cartoonish, impact, approachability, playfulness, retro display, branding, rounded, blunt, soft corners, compact counters, bubbly.
A heavy, rounded sans with thick, uniform strokes and softly blunted terminals. The forms lean on broad curves and oval counters, with compact internal spaces that give letters a dense, poster-ready presence. Curves are generous and circular (notably in O, C, G, and S), while diagonals and joins (K, R, W, X) are simplified into sturdy, geometric wedges. The lowercase is simple and sturdy with single-storey shapes and short, blocky arms, maintaining a consistent, chunky rhythm across text.
Best suited for display typography such as headlines, posters, branding marks, and packaging where maximum visual impact is desired. It also fits playful editorial callouts, event graphics, and youth-oriented or casual product identities that benefit from a friendly, chunky sans.
The overall tone is upbeat and approachable, with a distinctly bold, cartoon-friendly voice. Its rounded geometry and dense weight feel retro and fun, reading as confident and attention-grabbing rather than formal or technical.
The design appears intended to deliver a high-impact, approachable display sans that stays legible through simple geometry and rounded construction. It prioritizes bold presence and a playful, retro-leaning character over fine detail or delicate text performance.
The punctuation and counters appear intentionally tight, which increases impact at display sizes but can reduce clarity in small settings. Numerals are similarly heavy and rounded, matching the letterforms for cohesive headline use.