Sans Normal Kemay 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mollen' by Eko Bimantara, 'Fabrikat Normal' by HVD Fonts, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, contemporary, energetic, impact, motion, attention, modernity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with compact proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, producing dense, high-impact word shapes. Uppercase forms feel sturdy and slightly condensed, while lowercase maintains a straightforward, single-storey construction in key letters, keeping counters open and shapes simple. Numerals match the same solid, forward-leaning rhythm, with broad curves and tight spacing that reads as intentional and energetic.
Works best for headlines, short statements, and display sizes where its compact, slanted forms can deliver maximum punch. It is a strong fit for sports and fitness branding, promotional graphics, event materials, packaging, and logo wordmarks that benefit from a dynamic, forward-leaning silhouette.
The overall tone is fast, assertive, and modern—suggesting motion and decisiveness through its pronounced slant and weighty presence. It feels sporty and promotional, with an emphasis on impact over delicacy, making it well suited to attention-grabbing messaging.
The design appears intended as an impactful, modern sans for display typography, combining thick strokes and a pronounced slant to communicate speed and confidence. Its simplified geometry and consistent weight suggest a focus on clarity and visual force in branding and promotional contexts.
The oblique angle is consistent across the character set, giving lines of text a continuous forward momentum. Curved letters (like C, G, O, S) show rounded geometry and sturdy bowls, while diagonals (A, V, W, X) reinforce a sharp, driven texture. In longer passages the dense color and tight rhythm create a strong typographic voice best used with generous leading and careful tracking.