Sans Normal Adraz 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Articulo' by Gilar Studio, 'Kirshaw' by Kirk Font Studio, 'Clear Sans Text' by Positype, 'Pulp Display' by Spilled Ink, 'Infoma' by Stawix, 'Santral' by Taner Ardali, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, packaging, modern, friendly, clean, dynamic, approachable, italic emphasis, modern clarity, warm neutrality, everyday readability, slanted, humanist, open forms, rounded, soft corners.
This italic sans serif has a consistent monoline stroke with smooth, rounded curves and clean terminals. The slant is pronounced and steady, giving the letterforms forward motion without distorting proportions. Counters are open and generous, with rounded bowls (e.g., O, Q, 8) and simple, uncluttered construction throughout. Uppercase shapes are straightforward and geometric-leaning, while the lowercase feels slightly more humanist through its lively rhythm and compact joins, maintaining clear separation and readable silhouettes in text.
It suits interfaces and product surfaces where an italic voice is needed for emphasis without sacrificing clarity, as well as brand systems that want a modern, friendly slant. The energetic rhythm works well for headlines and short-to-medium text in advertising, packaging, and editorial callouts.
The overall tone is contemporary and upbeat, pairing a clean, technical neatness with a warm, approachable softness. Its steady italic angle adds energy and momentum, making it feel active rather than formal.
The design appears intended to deliver a clean, modern italic companion with high everyday legibility and a gentle, rounded character. It prioritizes consistent rhythm and open shapes so the italic emphasis feels natural and versatile across display and text contexts.
Round glyphs stay stable and near-circular, and diagonals (V, W, X, Y) read crisp without sharp aggression. Numerals are smooth and sturdy, with a notably rounded 0 and evenly weighted curves in 6/8/9 that match the letters’ softness.