Sans Normal Jarid 2 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, tech branding, signage, techy, sporty, futuristic, assertive, clean, impact, modernity, clarity, branding, extended, rounded, geometric, streamlined, monoline.
A heavy, extended sans with rounded geometry and smooth, monoline strokes. Curves are built from broad ovals and softened corners, while straight strokes stay crisp and horizontal/vertical, creating a stable, engineered rhythm. Counters are generously open for the weight, and many terminals end in subtly rounded cuts that keep the shapes from feeling harsh. The uppercase reads wide and uniform, while the lowercase shows a large, prominent x-height with compact ascenders/descenders, reinforcing a strong, blocky texture in text.
Best suited to display settings where impact and width are assets: headlines, posters, packaging fronts, event graphics, and bold UI moments. It also fits sports and tech branding systems that need a confident, contemporary voice, and it can work for short signage lines where broad letterforms improve presence.
The overall tone is modern and high-impact, with a slightly futuristic, tech-forward character. Its wide stance and rounded forms suggest speed and confidence, landing in a sporty, headline-driven register rather than a delicate or editorial one.
The design appears intended to deliver a strong, contemporary display sans that balances geometric roundness with assertive weight and width. It aims for immediate legibility and a streamlined, modern feel, using open counters and consistent stroke behavior to stay clean even at large, bold sizes.
Distinctive details include the broad, oval bowls (notably in O/0 and the lowercase rounds), a clean single-storey "a" and "g", and a straightforward, open construction that prioritizes clarity at large sizes. Numerals match the width and weight of the letters, with smooth, aerodynamic curves that keep the set visually cohesive.