Script Horu 10 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social, friendly, casual, retro, playful, confident, hand-lettered, impact, approachability, expressiveness, display, brushy, rounded, bouncy, slanted, punchy.
A bold, brush-pen script with a pronounced rightward slant and rounded stroke endings. Letterforms are compact with a relatively low x-height and lively, uneven rhythm that mimics quick hand lettering. Strokes stay broadly consistent in thickness with soft joins and occasional tapered terminals, creating a smooth, painted look rather than a sharp nibbed one. Characters lean toward simplified, readable shapes with gentle curves, open counters, and slightly irregular widths that enhance the hand-drawn feel.
Works best for branding moments that want a handwritten signature feel—logos, labels, packaging callouts, and short headlines. It also suits posters and social graphics where a bold, friendly script can carry attention in a few words. For longer text, it’s most effective in brief bursts (taglines, pull quotes) where its energetic rhythm remains clear.
The overall tone is upbeat and personable, with a breezy handwritten energy that feels informal and expressive. Its heavy, rounded brush strokes add confidence and warmth, suggesting a friendly, approachable voice rather than a strict calligraphic formality.
Likely designed to emulate bold brush lettering with a smooth, modernized script flow—prioritizing immediacy, warmth, and impact over formal penmanship. The consistent thickness and rounded terminals point to an intention of high-contrast-free, high-presence lettering that reproduces cleanly in display settings.
Uppercase forms read like bold swashes without becoming overly ornate, while lowercase letters maintain a steady, flowing motion that suggests semi-connection even when glyphs are set as separate forms. Numerals share the same brushy softness and slant, staying cohesive with the alphabet and maintaining strong presence at display sizes.