Sans Normal Oslag 7 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Habanera' by Artegra; 'EQ' by Cadson Demak; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, bouncy, retro, display impact, approachability, playful tone, retro feel, brand voice, rounded, soft corners, compact counters, heavy terminals, informal.
A heavy, rounded sans with soft corners and a slightly irregular, hand-cut rhythm. Strokes stay consistently thick with gently bulging curves, giving many letters a subtly uneven silhouette rather than strict geometric precision. Counters are relatively compact, apertures tend to be modest, and terminals are blunt, producing dense, high-impact word shapes. The figures and capitals read sturdy and blocky, while the lowercase keeps a simplified, approachable construction with a tall, prominent x-height.
Best suited to bold headlines, short phrases, and display settings where its weight and rounded personality can carry the message. It works well for playful branding, packaging, event posters, and attention-grabbing signage, especially when you want a friendly, informal voice.
The overall tone is upbeat and approachable, with a lively bounce that feels casual rather than corporate. Its chunky forms and subtle wobble evoke a retro, poster-like friendliness and a sense of energetic informality.
Designed to deliver maximum impact with a soft, approachable character, combining strong mass with rounded forms and a deliberately lively rhythm. The letterforms prioritize personality and poster readability over strict neutrality.
The design’s visual texture is intentionally imperfect: curves and joins don’t aim for rigid symmetry, which creates warmth and motion in headlines. The boldness and tight internal spaces make it best at larger sizes where counters and joins have room to breathe.