Sans Normal Vogus 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Ordina' by Schriftlabor, 'Kommon Grotesk' by TypeK, and 'Calps' and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, logos, sporty, retro, punchy, confident, playful, impact, motion, brand voice, display clarity, compact, rounded, slanted, heavyweight, soft terminals.
A compact, heavy sans with a consistent rightward slant and broadly rounded construction. Strokes stay thick and even, with smooth curves and softened terminals that keep counters open despite the dense weight. The overall rhythm is tight and energetic, with slightly asymmetric details and a gently “pinched” feel in some joins that adds character without introducing sharp contrast.
Best suited to display settings where impact matters: headlines, posters, apparel graphics, and bold branding systems. It also fits packaging and label work that benefits from a compact, energetic voice, and can serve as a distinctive logo typeface when used at larger sizes.
The tone is bold and upbeat, with a vintage athletic flavor that feels assertive and friendly at the same time. Its slanted stance and chunky shapes give it motion and impact, suggesting speed, enthusiasm, and a touch of classic Americana styling.
Likely designed to deliver maximum visual punch in a compact footprint, pairing an italicized forward motion with rounded, approachable forms. The emphasis appears to be on bold readability and brandable character rather than extended body-text comfort.
Uppercase forms read sturdy and blocky, while the lowercase introduces more personality through rounded bowls and lively curves. Numerals are thick and straightforward, designed to hold their shape clearly at display sizes. In longer text, the strong weight and slant create a pronounced texture that works best when given ample spacing and size.