Serif Normal Tulam 1 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, fashion, invitations, branding, elegant, refined, literary, classical, elegance, editorial tone, display emphasis, classical feel, calligraphic, didone-like, hairline, bracketed, swashy.
A high-contrast serif italic with a pronounced calligraphic slant, thin hairlines, and sharp, tapered entry/exit strokes. Serifs are fine and elegant, with a mix of crisp terminals and subtle bracketing that gives the letterforms a poised, engraved feel. Capitals are narrow and stately, while lowercase forms show fluid, cursive-like construction with long ascenders/descenders and occasional swash behavior (notably in letters like g, w, and z). The figures follow the same contrast and italic rhythm, featuring delicate curves and thin joins that read best when given space.
Well-suited to headlines, subheads, pull quotes, and elegant short-form typography in editorial and fashion contexts. It can also support premium branding, packaging, and formal invitations where an italic, high-contrast serif voice is desired, particularly at medium to large sizes.
The overall tone is luxurious and cultivated, projecting editorial polish and old-world sophistication. Its energetic italic movement adds drama and romance, making the text feel expressive without becoming decorative script.
The font appears designed to deliver a sophisticated italic serif voice that combines classical bookish proportions with a more expressive, calligraphic cadence. Its contrast and refined terminals suggest an emphasis on elegance and display clarity rather than rugged everyday text settings.
The design relies on very fine hairlines and small counters in places, so it visually benefits from generous sizing, comfortable leading, and uncluttered backgrounds. In continuous reading, the strong diagonal stress and lively terminals create a distinctive texture that feels more display-oriented than purely utilitarian.