Sans Normal Tymag 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Arpona' by Floodfonts, 'Impara' by Hoftype, and 'Conglomerate' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, impact, approachability, retro flavor, display clarity, playfulness, rounded, soft-cornered, bulky, high-impact, quirky.
This typeface uses heavy, rounded forms with broad counters and subtly irregular curves that keep the silhouettes lively. Strokes are generally smooth and full, with gentle tapering and occasional angled terminals that add a slightly hand-cut feel without becoming decorative. The overall proportions are expansive, with large bowls and wide apertures that maintain clarity at display sizes. Numerals and lowercase follow the same chunky, rounded construction, producing a cohesive, poster-ready texture.
It performs best in short, prominent settings such as headlines, posters, packaging, and bold brand marks where its rounded mass and friendly shapes can carry personality. It can also work for large-size signage or social graphics, especially when a warm, approachable voice is needed.
The tone is bold and upbeat, with a warm, personable character that feels more playful than technical. Its soft geometry and slightly quirky shaping evoke a retro, headline-centric sensibility while staying straightforward and readable.
The design appears intended to deliver maximum impact with an inviting, rounded voice—prioritizing strong silhouettes and easy recognition over minimalism. Its slightly irregular, humanized shaping suggests an aim to feel lively and informal while remaining clean enough for general display typography.
In text, the dense weight creates a strong typographic color, so spacing and line length will noticeably affect rhythm; it reads best when given generous leading and room to breathe. The roundness is consistent across caps, lowercase, and figures, helping mixed-case settings feel unified.