Sans Normal Amlog 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: ui text, app design, web headings, wayfinding, branding, clean, friendly, modern, approachable, neutral, clarity, versatility, approachability, modernization, screen readability, rounded, open apertures, soft terminals, even rhythm, geometric.
A rounded sans with smooth, geometric curves and largely uniform stroke thickness. The letterforms favor open apertures and generous counters, producing an airy, legible texture in text. Terminals are softened rather than sharply cut, and joins remain clean, giving the design a calm, contemporary presence. Overall proportions feel spacious, with broad rounds and a steady baseline rhythm that stays consistent from caps through numerals.
It performs well in UI and product contexts where clean shapes and open counters support quick scanning. The broad, rounded construction also suits short headlines, packaging copy, and general branding systems that want a modern, approachable tone without overt stylization.
The font communicates a friendly modern neutrality—clean and straightforward without feeling cold. Its soft corners and open forms add approachability, making it well suited to everyday interfaces and branding that aims for clarity with warmth.
The design appears intended as a versatile, contemporary sans focused on clarity and ease of reading, combining geometric roundness with softened details for a more human, approachable finish.
Caps appear simple and sturdy with rounded bowls, while lowercase forms keep a clear, utilitarian structure. Numerals read plainly and consistently with the alphabet, supporting general-purpose use where quick recognition matters.