Sans Normal Abgoh 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe; 'EB Corp' by Eko Bimantara; 'Moveo Sans' by Green Type; 'Croma Sans', 'Epoca Pro', 'Orgon', 'Orgon Plan', and 'Qubo' by Hoftype; and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: branding, ui text, editorial, posters, signage, modern, clean, forward-leaning, neutral, efficient, clarity, emphasis, versatility, contemporary tone, monoline, rounded, open apertures, oblique stress, humanist.
This is a slanted, monoline sans with rounded curves and crisp terminals. The forms feel airier than a purely geometric italic due to open apertures and slightly varied character widths, producing a lively rhythm across words. Capitals are straightforward and symmetrical where expected, while the lowercase shows smooth, continuous strokes and a gently rounded, single-storey feel in key shapes. Numerals follow the same even stroke logic, with broad, clear silhouettes that read cleanly at display sizes.
It suits brand identities and product communication that need a contemporary italic voice, as well as interface typography where a clean, unobtrusive slant can add emphasis without feeling ornate. Its open shapes also support editorial pull quotes, headings, and short to medium-length text where consistent texture and quick scanning matter.
The overall tone is modern and utilitarian with a subtle sense of speed from the consistent rightward slant. It communicates clarity and restraint rather than decoration, making it feel contemporary and businesslike while still approachable due to its rounded construction.
The design appears intended as a practical italic sans: straightforward, readable, and cohesive across letters and numbers, with rounded geometry and open spacing that keep the tone modern and adaptable.
Stroke endings are clean and unembellished, and counters remain generous, which helps maintain legibility in longer lines of text. The italic angle is consistent across uppercase, lowercase, and figures, keeping the texture uniform in paragraph settings.