Sans Superellipse Ugriz 7 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'Beats' by 4RM Font and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, labels, sporty, aggressive, high-energy, modern, industrial, impact, speed, strength, display, branding, slanted, condensed, blocky, compact, oblique stress.
A heavy, slanted sans with compact, condensed proportions and a tight, forward-leaning rhythm. Strokes are thick and largely monolinear, with corners subtly softened into squarish, superellipse-like curves rather than true circles. Counters are small and apertures tend to be pinched, creating a dense, muscular texture. Terminals are clean and blunt, and several forms show purposeful angular cuts and notches that reinforce a engineered, performance-oriented silhouette.
Best suited to short, high-impact text such as sports identities, event headlines, promotional posters, and energetic packaging or label systems. It can work for brief subheads or callouts when given room to breathe, but it is not optimized for extended reading in small sizes due to its dense weight and tight interior spaces.
The overall tone is fast, forceful, and competitive—more “power and motion” than polite neutrality. The strong slant and dense black shapes give it a punchy, poster-ready voice that feels at home in sports, action, and high-impact branding.
The design appears intended to deliver maximum impact in a compact footprint, combining a forward slant with chunky, squarish-rounded forms to communicate speed and strength. Its consistent stroke weight and blunt terminals prioritize bold legibility and a modern, industrial feel in display settings.
Numerals and capitals read especially sturdy, with compact counters that favor impact over delicacy. At larger sizes the squarish rounding and cut-in details become more apparent, while at smaller sizes the dense weight can visually merge in tight settings, so generous tracking and line spacing help preserve clarity.