Print Ruju 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: packaging, posters, headlines, children’s, social media, playful, friendly, casual, retro, lively, approachability, cheerfulness, informality, display impact, brushy, rounded, chunky, bouncy, soft terminals.
A compact, right-leaning handwritten print with thick, rounded strokes and softly tapered terminals. Letterforms are unconnected and built from smooth, brush-like curves with a slightly bouncy baseline and varied stroke rhythm. Counters are generally open and generously shaped for the weight, while joins and curves stay blobby and friendly rather than sharp. Proportions skew condensed, with simplified, informal construction across caps, lowercase, and figures.
Works well for short to medium-length display copy where a friendly, informal voice is desired—such as packaging, posters, event promos, children’s materials, and social graphics. It’s especially effective at larger sizes where the rounded brush shapes and lively slant can carry personality without needing fine detail.
The overall tone is upbeat and approachable, with a lively, homemade energy that feels conversational rather than formal. Its rounded, inky shapes and jaunty slant evoke a cheerful, mid-century sign/marker vibe that reads as warm and personable.
Designed to deliver an easygoing handwritten feel with strong presence, combining thick, rounded strokes and a consistent slant to create quick, attention-getting display text. The emphasis appears to be on warmth and readability in expressive, informal settings rather than precision or formality.
Capitals are simple and bold with minimal detail, while lowercase forms maintain a consistent handwritten flow without connecting strokes. Numerals are similarly rounded and energetic, matching the letterforms’ soft corners and brushy texture.