Sans Normal Bokag 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger Georgian', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Morandi', 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, brand systems, editorial, presentations, neutral, modern, clean, approachable, utilitarian, general purpose, readability, neutral branding, clarity, versatility, grotesque, rounded terminals, open apertures, plain numerals, balanced spacing.
A straightforward sans with even, low-modulation strokes and broadly rounded curves. Capitals are simple and geometric-leaning with clean joins; the A has a pointed apex with a mid-height bar, and the C/G family keeps generous, open bowls. Lowercase forms are compact and highly legible, with single-storey a and g, round dots, and a short, practical t with a flat crossbar. Numerals are plain and sturdy, with a simple 1 and open, oval 0/8 shapes. Overall spacing and rhythm feel balanced, favoring clarity over personality, and the letterforms maintain consistent proportions across the set.
Well-suited to interface labels, product copy, and general-purpose editorial typography where an unobtrusive sans is needed. It also works for signage and brand systems that require a clean, contemporary baseline without strong stylistic signaling.
The tone is neutral and contemporary, projecting clarity and quiet confidence rather than flair. Its rounded forms and restrained details make it feel approachable and serviceable, suitable for everyday communication.
The design appears intended as a practical, all-around sans that prioritizes consistent rhythm, clear counters, and familiar shapes for broad readability. Its minimal detailing and friendly roundness suggest a goal of versatility across both short labels and longer passages.
Counters and apertures read open in both the grid and the text sample, helping maintain clarity at larger display sizes and suggesting good performance in straightforward UI and editorial contexts. Diacritics and punctuation are not shown, so the visible character set is limited to letters and figures in the specimen.