Sans Normal Oblit 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'DT Meman' by DT Foundry, 'FS Koopman' by Fontsmith, and 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, clarity, modernity, approachability, simplicity, blocky, rounded, compact, soft-cornered, high-impact.
A heavy, geometric sans with broad proportions and a compact, muscular build. Curves are smooth and generously rounded, while straight strokes end in clean, squared terminals, creating a crisp-but-soft silhouette. Counters are relatively tight (notably in round letters and numerals), and the overall rhythm is even and steady, prioritizing strong shapes and clear mass over delicate detail. The lowercase follows a straightforward, single-storey, geometric approach with simple joins and sturdy stems.
Best suited for headlines, display typography, and short bursts of copy where impact matters—such as posters, signage, packaging, and bold brand marks. It can work for brief UI labels or social graphics when set with generous spacing to preserve clarity.
The font projects a bold, no-nonsense energy that feels approachable rather than aggressive. Its rounded geometry and dense forms give it a friendly, contemporary tone suited to upbeat, attention-grabbing communication.
Designed to deliver maximum visual presence through simplified, geometric letterforms and dense strokes. The intention appears to be a versatile, contemporary display sans that stays friendly and legible while reading as strong and assertive.
At text sizes the weight and tight internal space make it read best with ample tracking and line spacing. The numerals and capitals are especially poster-ready, with uniform, simplified construction that keeps word shapes stable and emphatic.