Sans Normal Vedal 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type and 'Deca Sans' by ParaType (names referenced only for comparison).
Keywords: editorial, branding, ui text, marketing, posters, dynamic, clean, modern, approachable, confident, emphasis, clarity, modern tone, versatility, momentum, oblique, rounded, open apertures, humanist, soft corners.
A smooth, oblique sans with rounded curves and broadly even stroke thickness. Letterforms favor open counters and clear apertures, with gentle modulation coming mainly from the slant rather than strong contrast. Terminals are mostly clean and slightly softened, giving a friendly edge to otherwise straightforward geometric construction. The uppercase sits solidly with wide, stable bowls (notably in B, D, O, P, R), while the lowercase maintains a simple, readable rhythm; the two-storey a and single-storey g keep the texture familiar and text-ready. Figures follow the same rounded, even-weight logic, with clear forms and minimal ornament.
Well-suited to editorial callouts, brand systems that need a modern italic voice, and interface copy where a slanted emphasis style remains highly legible. It also performs effectively in advertising and poster headlines when you want movement and clarity without decorative styling.
The overall tone is contemporary and energetic, driven by the consistent slant and brisk letterfit. It reads as professional without feeling stiff, balancing a utilitarian clarity with a mildly sporty, forward-leaning momentum.
The design appears intended as a versatile, general-purpose oblique sans: clear enough for extended reading while providing an inherent sense of motion for emphasis, branding, and contemporary communication.
In text, the slant creates a continuous directional flow and slightly tighter visual spacing, which can make lines feel faster and more compact. Curves are smooth and consistent across sizes, and the punctuation and dots appear straightforward and unobtrusive in the sample setting.