Sans Superellipse Ifwi 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, industrial, friendly, retro, playful, punchy, impact, geometric display, brand voice, geometric, rounded, squarish, blocky, compact counters.
A heavy, geometric sans with squarish, superellipse-like curves and broad, blunt terminals. Curves are rounded but not soft, producing a chunky silhouette with compact counters and tight apertures. The letterforms favor simple construction and sturdy verticals, with a generally even stroke presence and minimal modulation. Numerals and capitals share the same robust, block-built logic, creating an assertive, high-ink texture on the page.
Best suited to display roles such as posters, headlines, logotypes, packaging, and bold signage where a dense, graphic texture is an advantage. It can work for short UI labels or section headers when impact is needed, but the tight counters and heavy shapes suggest avoiding long passages of small text.
The overall tone is bold and upbeat, mixing a utilitarian, industrial solidity with a friendly, toy-like roundness. Its compact interiors and squared curves give it a retro sign-painting and packaging feel while still reading as modern and graphic.
The design appears intended to deliver maximum visual impact through chunky, superellipse-based geometry and consistent, no-nonsense construction. It prioritizes a strong silhouette and cohesive texture, aiming for confident display typography that feels both approachable and industrial.
Round characters (like O and Q) lean toward rounded-rectangle geometry rather than pure circles, and many forms use cut-in counters that keep the color dense. The rhythm is strong and poster-like, with shapes designed to hold together at large sizes and remain visually consistent across the set.