Sans Normal Hures 1 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui labels, branding, editorial, packaging, signage, minimal, friendly, clean, modern, playful, approachability, clarity, modernity, simplicity, versatility, rounded, geometric, open apertures, soft corners, airy.
A rounded geometric sans with consistently thin strokes and softly capped terminals. Curves are drawn with near-circular bowls and generous radii, while straight stems remain clean and even, creating an airy, low-contrast texture. Counters are open and uncluttered, and the spacing feels relaxed, supporting clear word shapes in longer lines. The overall construction reads as carefully simplified, with smooth joins and a gentle rhythm across uppercase, lowercase, and numerals.
Well-suited to user interfaces, product branding, and packaging where a clean, approachable tone is needed. The open counters and even rhythm make it comfortable for short paragraphs and captions at moderate sizes, and the rounded geometry can add warmth to wayfinding or light signage applications.
The font conveys a calm, approachable modernity. Its rounded forms and light touch feel friendly and slightly playful, while the restrained geometry keeps it tidy and contemporary rather than decorative.
Likely designed to offer a pared-back geometric sans that stays personable through rounded terminals and generous curves. The intent appears to balance clarity with softness, producing a contemporary look that feels welcoming in both display and text settings.
Round characters such as O/C/G and the numerals emphasize smooth, continuous curves, while diagonals (V/W/X/Y) stay crisp without looking sharp due to the rounded endings. The lowercase maintains a modest x-height impression, giving text a refined, slightly delicate voice and a spacious baseline-to-ascender feel.