Sans Normal Okran 10 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, wayfinding, confident, modern, friendly, direct, techy, impact, clarity, modernity, simplicity, geometric, clean, sturdy, compact, rounded.
A heavy, clean sans with broadly geometric construction and smooth, uninterrupted curves. Strokes stay very even, producing a solid, poster-like color with minimal modulation. Counters are generous and largely circular/elliptical, while joins and terminals are kept simple and crisp, giving the design a sturdy, contemporary rhythm. Lowercase forms are compact with a prominent x-height and clear, open apertures that help the shapes hold up in dense settings.
Best suited to headlines, branding, posters, and packaging where a strong, modern sans is needed. It can also work for wayfinding and UI titling at larger sizes, thanks to its clear shapes and robust stroke weight.
The tone is assertive and contemporary, with a friendly clarity that comes from rounded curves and straightforward detailing. Its weight and simple geometry give it a confident, no-nonsense voice that still feels approachable rather than severe.
The design appears intended to deliver a contemporary, high-impact sans with geometric regularity and strong legibility, emphasizing clean shapes and a confident presence for display-forward typography.
The numerals and capitals read strongly at a glance, and the overall spacing and proportions create a dense, impactful texture suited to prominent display. Round letters maintain consistent curvature, while angular letters keep clean diagonals and flat terminals, reinforcing a cohesive, utilitarian look.