Sans Normal Ordet 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, sporty, impact, legibility, modern branding, approachability, display use, rounded, geometric, compact, sturdy, clean.
A heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are consistently thick with minimal contrast, and corners tend to be softened rather than sharply angular. Counters are relatively tight, producing a dense, punchy texture, while terminals are generally straight and blunt. The lowercase shows a single-storey “a” and “g”, a short-shouldered “r”, and a simple, sturdy “t”, reinforcing a utilitarian, contemporary construction.
Best suited for headlines, short statements, and display settings where impact and clarity are needed at a glance. It can work well in branding, packaging, and signage, especially when a friendly but assertive voice is desired. In extended text, the dense counters suggest using generous sizing or extra leading for comfortable readability.
The overall tone is friendly and confident, with an energetic, contemporary feel. Its rounded geometry reads approachable rather than severe, while the dense weight gives it a bold, attention-getting presence suited to upbeat branding and straightforward messaging.
The design appears intended as a versatile, contemporary display sans that prioritizes immediate legibility and a warm, modern character. Its rounded geometry and compact, sturdy forms aim for broad usability across marketing and editorial display contexts without feeling overly formal.
The sample text shows a strong, even color across lines, with tight internal spaces that favor larger sizes. Round letters like O/C/G and numerals carry much of the personality, while diagonals (V/W/X/Y) stay robust and stable, maintaining a consistent rhythm.