Sans Normal Korad 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Aptifer Sans' by Linotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, sporty, energetic, casual, friendly, modern, impact, motion, approachability, modernity, clarity, oblique, rounded, compact, soft corners, wide apertures.
A heavy, oblique sans with rounded, softly tapered terminals and largely monoline construction. Curves are broad and circular, with open apertures in letters like C, S, and e, giving the face a breathable, readable texture despite its weight. Proportions are slightly compact with a lively rightward slant and a springy rhythm; joins and corners are gently eased rather than sharp. Numerals are sturdy and simplified, matching the letters’ smooth, contemporary geometry.
Best suited to display settings such as headlines, posters, short marketing copy, and branding where an energetic, forward-leaning presence is desired. It can also work well on packaging and apparel-style graphics where a bold, friendly sans is needed to hold attention at a glance.
The overall tone feels energetic and sporty, with a casual, approachable voice. Its slanted stance and generous curves add motion and friendliness, making it feel contemporary rather than formal or editorial.
The design appears intended to deliver a dynamic, modern sans voice with strong impact while maintaining open shapes and smooth curves for clarity. The consistent slant and rounded terminals suggest an emphasis on motion and approachability for contemporary display typography.
The oblique angle is consistent across uppercase, lowercase, and figures, and the stroke endings read clean and uncluttered. The lowercase shows straightforward, single-storey forms where expected (e.g., a), reinforcing an informal, modern sans character.