Sans Normal Tanam 13 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, branding, posters, editorial, elegant, dramatic, literary, refined, display focus, editorial tone, refined contrast, expressive terminals, calligraphic, tapered, bracketed, flared, stylized.
This typeface presents crisp, high-contrast letterforms with pronounced thick–thin transitions and tapered, calligraphic stroke endings. Curves are smooth and generously rounded, while verticals read steady and upright, creating a composed rhythm across text. Terminals often flare or pinch into sharp points, giving counters and joins a slightly sculpted, ornamental feel. Uppercase forms are relatively broad and stately, and lowercase shapes maintain clear, open interiors with a consistent, polished texture at display sizes.
It performs best in headlines and short passages where the contrast and tapered terminals can be appreciated, such as magazine titles, book covers, posters, and brand marks. In editorial layouts it can add a refined, boutique character to pull quotes or section heads, especially at medium-to-large sizes.
The overall tone is elegant and editorial, with a hint of theatrical drama from the sharp tapers and sweeping curves. It feels classic-leaning yet stylized, suggesting sophistication and a curated, boutique sensibility rather than a purely utilitarian voice.
The design appears intended to blend clean, contemporary construction with calligraphic finishing, creating a refined display face that stands out through contrast and expressive terminals while remaining legible in set text at larger sizes.
Distinctive, flared terminals and occasional looped or swashed details add personality to otherwise clean silhouettes, producing lively word shapes in running text. The numerals echo the same contrast and curvature, and the italic-like energy in some strokes is expressed without an overall slant.