Sans Superellipse Abrug 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Lipa Agate' by TypeTogether (names referenced only for comparison).
Keywords: ui labels, branding, packaging, headlines, signage, friendly, modern, approachable, playful, clean, soft geometry, legibility, approachability, contemporary tone, brand friendliness, rounded, soft corners, geometric, humanist touch, compact caps.
A rounded, geometric sans with softly squared (superellipse-like) curves and uniformly low stroke contrast. Capitals are compact and sturdy, with broad bowls and smooth joins; rounds (C, O, Q) read as rounded rectangles rather than perfect circles. Lowercase shows a simple, workmanlike construction with single-storey forms for a and g, open apertures, and slightly flared or angled terminals in places (notably on r, t, and some diagonals), adding a subtle handmade rhythm to an otherwise clean structure. Numerals are straightforward and legible, with a compact 0 and a plain, footed 1.
This face suits interface text and labels where a friendly, modern impression is desired, as well as branding and packaging that benefits from soft geometry and high legibility. It also performs well in short to medium headlines and wayfinding-style signage thanks to its sturdy caps and clear digit forms.
The overall tone is friendly and contemporary, balancing geometric clarity with a mild informal warmth. Its softened corners and rounded-rectangle curves feel approachable and slightly playful without becoming cartoonish, giving it a casual, modern voice.
The design appears aimed at delivering a clean, contemporary sans built around rounded-rectangle geometry, prioritizing approachability and legibility. The small touches of angled terminals suggest an intent to avoid a sterile geometric feel while keeping the system consistent and easy to set.
The wide, rounded joins and consistent stroke weight produce a solid, even color in text. Diagonal letters (K, V, W, X, Y) show crisp angles against the softer curves elsewhere, which helps keep headings punchy while maintaining an overall gentle texture.