Serif Other Ihgo 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, industrial, military, utilitarian, vintage, stenciled, stencil effect, rugged display, vintage marking, high impact, chiseled, ink-trap feel, notched, high-impact, display.
A heavy, serifed display face built from broad, rounded strokes that are repeatedly interrupted by wedge-shaped cut-ins and stencil-like gaps. The letterforms have pronounced vertical presence with tapered terminals and small, flaring serifs, creating a carved or painted-through-template impression. Counters are often partially opened, and many joins and curves show deliberate notches that break up the mass, producing a rugged rhythm and strong black–white patterning. Proportions are slightly irregular across letters, with assertive capitals and compact lowercase forms that keep the texture dense in text.
Best suited for posters, headlines, and signage where the stencil-like construction can be appreciated at display sizes. It also fits packaging, labels, and logotypes that want an industrial or military-coded aesthetic, as well as themed titles for vintage or rugged branding.
The overall tone is utilitarian and industrial, evoking shipping marks, military labeling, and old signage. Its broken strokes and notched detailing add a gritty, workshop-made character that feels historical and workmanlike rather than refined.
The design appears intended to merge traditional serif structure with a stencil/cutout construction, delivering a rugged, high-impact texture that remains recognizably serifed while signaling utility and durability.
In running text the recurring gaps create a distinctive sparkle and can reduce clarity at smaller sizes, while at larger sizes the cutouts read as intentional detailing. Numerals and uppercase forms are especially emphatic, with strong silhouettes suited to short, high-contrast messages.