Sans Other Faru 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, game ui, labels, arcade, industrial, tech, retro, assertive, impact, digital tone, modularity, display use, graphic texture, blocky, geometric, square, pixelated, stenciled.
A heavy, square-built sans with a strongly modular, orthogonal construction. Strokes are uniform and rectangular, with corners kept crisp and terminals typically flat, producing a tightly engineered silhouette. Counters are small and often rendered as rectangular cutouts, giving many letters a stencil-like, punched-in look. The overall rhythm is compact and sturdy, with occasional angular notches and asymmetric interior cuts that add a constructed, mechanical texture to the forms.
Best suited for short, high-impact settings such as headlines, posters, packaging accents, and logo wordmarks where its geometric mass can carry the design. It also fits game UI, tech-themed graphics, and signage-style labels where a constructed, digital-industrial voice is desired.
The font reads as retro-digital and game-adjacent, with an arcade cabinet or early computer display attitude. Its dense, block-forward shapes project strength and urgency, leaning toward an industrial, utilitarian mood rather than a friendly or neutral tone.
The design appears intended to deliver maximum presence with a modular, machine-made aesthetic, borrowing cues from pixel/arcade lettering while remaining cleanly sans. Its cutout counters and squared geometry prioritize a bold graphic signature and a consistent, system-like visual language.
The distinctive square apertures and frequent internal cutouts create a high-impact texture in text, especially at larger sizes. The numerals match the same modular logic, reinforcing a systemized, device-like feel across alphanumerics.