Sans Contrasted Segi 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, humanist, quirky, casual, approachability, informality, modern warmth, distinctiveness, rounded, tapered, soft terminals, open counters, lively rhythm.
A rounded, humanist sans with gently tapered strokes and soft, slightly bulbous terminals that create a hand-drawn, calligraphic impression. Curves are generous and open, with circular forms (like O and o) feeling smooth and buoyant, while joins and diagonals show subtle modulation that adds movement without becoming ornate. The lowercase is particularly personable, using simplified, single-storey forms and a casual, slightly irregular rhythm that keeps text from looking rigid or mechanical.
Well-suited to branding, packaging, and promotional graphics where a friendly, contemporary voice is needed. It can handle short-to-medium passages in UI or editorial contexts when a warm, informal tone is desired, and it performs especially well at display sizes for headlines, posters, and feature text.
The overall tone is warm and informal, leaning playful rather than corporate. Its soft curves and tapered details give it an approachable, conversational feel that works well for lighthearted or friendly messaging while still staying legible.
The design appears intended to blend the clarity of a sans with subtle, calligraphy-like modulation to avoid a sterile look. It emphasizes approachability and character through rounded geometry, tapered strokes, and simplified lowercase forms, aiming for an easygoing, modern personality.
Figures share the same rounded, tapered logic as the letters, with soft curves and a cohesive, contemporary feel. Spacing appears comfortable and even in the sample text, supporting readability while preserving the font’s lively character.