Script Fiva 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, social graphics, retro, playful, sweet, friendly, lively, display impact, hand-lettered feel, retro charm, brand personality, rounded, bouncy, swashy, soft, chunky.
A heavy, brush-like script with a consistent rightward slant and a smooth, rounded stroke finish. Letterforms are compact and bouncy, with bulbous terminals, small counters, and occasional entry/exit swashes that suggest connected writing even when characters don’t fully join. Uppercase forms are stylized and looped, while lowercase maintains a steady rhythm with short ascenders/descenders and simplified joins. Numerals match the script’s weight and curvature, leaning and tapering like painted strokes rather than rigid text figures.
Works best for short, expressive text such as headlines, branding marks, storefront or product-style lettering, and packaging where a bold script can carry personality. It also suits posters and social graphics that need a friendly, retro-leaning voice, especially when set with generous size and spacing.
The overall tone is warm and upbeat, with a nostalgic, sign-painter feel. Its bold, rounded motion reads confident and friendly, leaning toward fun, casual luxury rather than formal ceremony.
Likely designed to mimic bold hand-lettered brush script for attention-grabbing display use, balancing smooth curves and swashy character with sturdy weight for high visual presence.
The dense black mass and compact counters give the face strong impact at larger sizes, while the busy curves and tight internal spaces can soften clarity in smaller settings. The italic angle and swashy capitals create a distinctive word shape and a strong sense of movement across a line.