Sans Normal Deriw 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, friendly, casual, contemporary, approachable, clean, readability, approachability, modern simplicity, versatility, humanist, rounded, open apertures, soft terminals, lively.
A clean, rounded sans with a gently humanist construction and soft, slightly tapered terminals. Curves are smooth and generously open, with wide counters in letters like O, e, and a, giving the design an airy, readable color. Strokes stay even and calm while allowing subtle, hand-set irregularities in joins and endings that keep the rhythm lively rather than mechanical. Uppercase forms are straightforward and balanced; lowercase shows simple, single-storey shapes (notably a and g) and an unobtrusive, modern feel. Numerals are clear and friendly, leaning toward rounded silhouettes and consistent spacing.
This font suits interface copy, product and brand messaging, and editorial layouts where a clean sans is desired but a sterile tone would feel out of place. It can work for headings and short display lines thanks to its rounded, open forms, while its steady texture supports comfortable reading in paragraphs.
The overall tone is warm and approachable, combining modern clarity with a lightly informal, human touch. It feels friendly and practical rather than strict or corporate, making it easygoing in longer passages while still looking crisp in display sizes.
The design appears intended to provide an easy-to-read sans with a modern, rounded foundation and a subtly humanist cadence—aiming for clarity and neutrality, but with enough softness to feel personable.
The typeface maintains a steady baseline and a consistent overall texture, with openness and rounded geometry doing most of the stylistic work. The simplicity of key lowercase forms and the soft terminal treatment help it remain legible while projecting a relaxed personality.