Serif Normal Yihi 3 is a very light, normal width, high contrast, upright, normal x-height font visually similar to 'Mafra Display' and 'Mafra Headline' by Monotype (names referenced only for comparison).
Keywords: editorial, magazines, book titles, luxury branding, invitations, refined, classical, quiet, literary, elegant reading, classic revival, editorial tone, display refinement, hairline serifs, vertical stress, crisp terminals, delicate, bookish.
A delicate serif with pronounced thick–thin modulation and a crisp, engraved-like finish. Serifs are fine and sharply tapered, with largely bracketless joins that keep the silhouette clean and precise. Round letters show a clear vertical stress, while capitals feel stately and slightly narrow with controlled, even rhythm. Lowercase forms are compact and tidy, with small, neat details (including a two-storey “g” and a traditional “a”), and numerals follow the same high-contrast, elegant construction.
Well suited to magazine typography, book titling, pull quotes, and other editorial applications where elegance and contrast are assets. It can also support luxury branding and formal invitations, particularly at display sizes or in print workflows that preserve fine hairlines.
The overall tone is refined and literary, evoking classic print typography and polished editorial design. Its light touch and sharp detailing suggest sophistication rather than warmth, lending a poised, formal voice to text.
Likely designed to provide a modern, high-contrast take on traditional text serifs—prioritizing elegance, sharpness, and a composed reading rhythm for refined publishing and brand settings.
In setting, the hairline strokes and pointed terminals create a shimmering texture that reads best when given adequate size and breathing room. The design’s consistent stress and disciplined serif treatment produce a composed page color, while the high contrast makes it feel more suited to display and high-quality print contexts than rugged utility use.