Cursive Rulul 12 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: posters, packaging, social media, headlines, invitations, playful, casual, friendly, handmade, lively, handwritten feel, casual tone, display impact, approachability, brushy, rounded, bouncy, loopy, chunky.
A brush-pen script with chunky, rounded strokes and soft terminals that feel inked rather than mechanically drawn. Letterforms show a lively baseline rhythm with gentle bounce, tall ascenders/descenders, and a compact lowercase that keeps counters relatively tight. Strokes taper subtly at turns and joins, and many characters connect with quick, flowing links while others break naturally like fast handwriting. Capitals are simplified and slightly taller, pairing well with the informal lowercase for mixed-case display setting.
Well suited to display settings where a friendly, handcrafted voice is desirable—posters, packaging labels, café menus, social graphics, greeting cards, and informal invitations. It can also work for short emphasis phrases in branding or editorial layouts, especially at medium-to-large sizes.
The overall tone is warm, upbeat, and personable, like a handwritten note or a casual shop sign. Its energetic loops and softened forms give it a spontaneous, friendly character rather than a formal calligraphic one.
Likely designed to capture the immediacy of brush handwriting in a clean, repeatable font: quick strokes, natural joins, and a bouncy rhythm that stays readable while feeling personal and energetic.
Numerals follow the same hand-drawn rhythm, with rounded forms and slightly irregular widths that reinforce the organic feel. The texture is consistently dark and confident, making the font read best when given a bit of breathing room in layout.