Sans Normal Amkag 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ekster', 'Ekster Arabic', and 'Neptune' by Indian Type Foundry; 'Facundo' by Latinotype; and 'Neurath' by René Bieder (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, friendly, neutral, tech, versatility, clarity, modernity, simplicity, geometric, rounded, crisp, minimal, even.
A clean sans with predominantly geometric construction and smooth, rounded bowls. Strokes are monolinear and consistent, with squared terminals on many verticals and horizontals, creating a crisp, engineered finish. Uppercase forms feel straightforward and stable (circular O, simple C/G), while the lowercase mixes round counters with compact joins; the single-storey a and g keep the texture simple and contemporary. Spacing and rhythm read even and uncluttered, and the numerals are open and plainly drawn for clear differentiation.
Well suited to interface typography, product and software branding, and general-purpose editorial layouts where a clean, contemporary sans is needed. The steady rhythm and open shapes also make it a strong choice for signage and short-to-medium text blocks where clarity and neutrality are priorities.
The overall tone is modern and approachable, with a neutral, no-nonsense clarity. Its rounded geometry keeps it friendly rather than austere, while the crisp terminals and even color add a subtle technical, UI-ready character.
The design appears intended as a versatile, everyday sans that emphasizes clarity, geometric simplicity, and an even typographic color. Its forms aim to feel current and approachable while staying restrained enough for broad use across digital and print contexts.
Distinctive details include a single-storey a and g, a straightforward t with a short crossbar, and a clean, open e that maintains legibility at display sizes. The caps have a balanced, utilitarian presence that pairs well with the simpler lowercase forms, producing a consistent, contemporary texture in paragraph settings.