Serif Normal Idmek 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, longform reading, packaging, classic, bookish, traditional, warm, literary, readability, tradition, editorial tone, print texture, approachability, bracketed, oldstyle, calligraphic, soft, robust.
A traditional serif with softly bracketed serifs, rounded joins, and a gently calligraphic construction. Strokes are mostly even with modest modulation, producing a sturdy, text-oriented color on the page. Counters are open and slightly rounded, terminals tend toward subtle flares, and curves (notably in C, G, O, and e) feel smooth rather than sharp. Proportions are comfortably broad with generous sidebearings, and the numerals follow the same steady, oldstyle-inflected rhythm with rounded forms and stable verticals.
Well-suited to book typography and other extended-reading contexts where an even texture and conventional serif cues aid comfort and familiarity. It also works effectively for editorial layouts, pull quotes, and brand applications that want a traditional, trustworthy tone without excessive ornamentation.
The overall tone is classic and literary, with a familiar, established presence that suggests printed pages and traditional publishing. Its soft bracketing and rounded details add warmth, keeping the voice approachable rather than severe or formal.
The likely intention is a conventional, comfortable text serif that prioritizes readability and a familiar print character. Its broad proportions and soft, bracketed serifs aim for a durable, versatile voice appropriate for continuous text and classic editorial styling.
The design maintains a consistent serif treatment across capitals and lowercase, with a clear, readable skeleton and steady spacing that supports continuous reading. The face favors smooth curvature and restrained detailing, avoiding high-contrast drama in favor of an even, dependable texture.