Sans Normal Apmuj 12 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Loft Display' by Designova, 'Heavitas Neue' by Graphite, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Gilmer' by Piotr Łapa, and 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: ui, web, branding, signage, editorial, clean, neutral, modern, friendly, functional, clarity, versatility, modern neutrality, systematic consistency, geometric, rounded, open, clear, balanced.
A clean sans with largely geometric construction and softly rounded curves. Strokes appear even and consistent, with open apertures and straightforward terminals that keep counters generous and legible. Uppercase forms read broad and stable, while lowercase maintains a simple, contemporary skeleton with minimal modulation. The numerals match the overall rhythm, using smooth, circular bowls and uncluttered joins for an even texture in text.
It performs well in user interfaces and web typography where clarity at a range of sizes matters, and it also suits modern branding systems that need a neutral, dependable sans. The even stroke and open counters make it a good choice for signage and editorial subheads where clean structure and consistent rhythm are priorities.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry and open shapes give it an approachable, contemporary voice suited to everyday reading and interface contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistent rhythm, and contemporary geometric simplicity. It aims to stay unobtrusive in running text while still looking crisp and modern in display sizes.
Spacing and sidebearings look steady across the alphabet, producing a calm, even gray in paragraph settings. Curved letters like C, G, O, and S emphasize circular geometry, while diagonals (A, V, W, X, Y) stay crisp and controlled without sharp stylistic quirks.