Script Abguk 15 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: branding, packaging, greeting cards, quotes, social media, friendly, playful, folksy, casual, cheerful, handwritten warmth, casual elegance, expressive display, craft aesthetic, brushy, looped, rounded, bouncy, informal.
A lively, handwritten script with a brush-pen feel, featuring rounded forms, tapered stroke endings, and pronounced thick–thin modulation. Letterforms lean forward and keep a quick rhythm, with narrow proportions and slightly variable character widths that enhance the hand-drawn texture. Connections are suggested through entry/exit strokes and occasional linking, while capitals show larger, loopier constructions and soft swashes without becoming overly ornate. Numerals and lowercase share the same fluid stroke behavior, with open counters and smooth curves that keep the overall silhouette light and agile.
Well suited to short-to-medium display text where a personal, handmade impression is desired—logos, boutique branding, packaging accents, invitations, greeting cards, and pull quotes. It can work in headings and emphasized phrases, especially when paired with a simple sans or serif for supporting copy.
The tone is warm and personable, conveying an upbeat, conversational energy. Its buoyant curves and informal stroke texture feel approachable and crafted, lending a charming, homemade character that reads as friendly rather than formal.
Likely designed to emulate quick brush lettering with a polished, consistent rhythm—capturing the spontaneity of handwriting while maintaining repeatable shapes for clean typesetting. The goal appears to be an expressive, friendly script that adds personality to titles and branded messaging without heavy ornamentation.
Spacing appears intentionally loose enough to preserve individual letter shapes, with occasional prominent loops and long terminals (notably in letters like f, g, y, and z) that add motion and personality. The contrast and tapering can create bright highlights and thin joins, which become more noticeable at smaller sizes or on busy backgrounds.