Serif Normal Pymez 13 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, dramatic, editorial, theatrical, luxurious, retro, impact, stylization, expressiveness, display clarity, sculptural, incised, flared, swashy, ornamental.
A striking serif with sculpted, flared terminals and deep ink traps that carve bright internal notches into the strokes. The letterforms are built from hefty vertical masses paired with thin, sharply tapered joins, creating a strong black-and-white rhythm and a distinctly cut-in look. Serifs tend to be wedge-like and bracketing is minimal, while curves often show deliberate interruptions or pinched points that heighten contrast. Proportions lean broad and display-oriented, with lively, sometimes asymmetric details in characters like S, a, g, and the diagonals (V/W/X) that emphasize angular, chiseled construction.
Best suited to display settings such as magazine mastheads, campaign headlines, posters, and brand marks where its carved detailing can be appreciated. It can also work for packaging and short editorial callouts, especially when set with generous spacing to keep the internal notches and tight joins from visually filling in.
The font projects a bold, couture-meets-poster tone: confident, theatrical, and slightly mischievous. Its carved highlights and dramatic contrast feel tailored for attention-grabbing headlines and stylish branding where personality is more important than neutrality.
The design appears intended to reinterpret a conventional serif framework with dramatic, carved contrast and flared terminals, producing a high-impact display voice that remains recognizably serifed while feeling fashion-forward and graphic.
In text, the pronounced internal cut-ins and heavy verticals create a strong texture that can look almost stenciled or incised at larger sizes. Numerals and capitals carry the same sculptural vocabulary, with distinctive counters and sharp tapering that read as deliberately ornamental rather than purely utilitarian.