Script Pubab 1 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: packaging, branding, posters, social media, greeting cards, playful, friendly, crafty, casual, retro, handmade feel, cheerful display, approachable branding, craft aesthetic, headline voice, brushy, bouncy, rounded, loopy, monoline-ish.
A hand-drawn script with a brush-pen feel, combining rounded forms with occasional sharp tapers. Strokes show visible modulation at joins and terminals, with soft, slightly irregular curves that keep the rhythm lively. Letterforms are mostly unconnected in running text, but they share consistent stroke logic and looped constructions in characters like g, y, and several capitals. Uppercase shapes are tall and simplified with a handwritten presence, while lowercase maintains compact bodies and prominent ascenders/descenders. Numerals are simple, rounded, and stylistically aligned with the letters.
Well suited to packaging, labels, and boutique branding where a friendly handwritten voice is desired. It also works for posters, social media graphics, and greeting-card style headlines, especially in short phrases or logo-like lockups where its lively forms can stand out.
The overall tone is warm and approachable, with a bouncy, informal charm that reads as handmade rather than polished calligraphy. It suggests cheerful craft aesthetics and a light retro sweetness, making it feel personable and expressive without becoming ornate.
The design appears intended to deliver a casual brush-script look that feels handcrafted and personable, prioritizing character and warmth over strict uniformity. It aims to provide a distinctive display voice for attention-grabbing titles and brand moments while remaining legible in short to medium text lines.
Spacing appears slightly generous for a script style, improving clarity in phrases and mixed-case settings. The design leans on rounded counters and looped terminals for personality, while keeping strokes heavy enough to hold up in display sizes and short lines.