Sans Normal Kimih 5 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, casual, energetic, friendly, motion, display impact, approachability, retro feel, slanted, rounded, brushlike, compact, soft terminals.
A slanted, heavy sans with rounded, brushlike stroke endings and a smooth, continuous curve language. Letters show a compact proportion with relatively short lowercase bodies and sturdy verticals, while bowls and shoulders stay open and generously rounded. Strokes remain largely even with only subtle modulation, and many joins feel slightly tapered, giving the outlines a drawn rather than strictly geometric impression. The overall rhythm is lively and forward-leaning, with confident, dark color and clear separation between characters in running text.
Works best for short, high-impact text such as headlines, posters, and brand marks where a bold, fast feel is desired. It also suits sporty or casual packaging and apparel graphics, and can handle subheads or callouts where a friendly, slanted emphasis helps guide attention.
The tone is energetic and approachable, suggesting motion and informality without becoming messy. It carries a retro sporty flavor—more like painted signage or team branding than corporate minimalism—while staying friendly and readable at display sizes.
The design appears intended to deliver a strong, forward-moving voice with a hand-painted softness, combining sturdy sans structures with rounded, brushy terminals. It prioritizes bold presence and a dynamic rhythm for display communication over quiet, long-form neutrality.
Capitals are simple and punchy with soft corners, and the numerals share the same slant and rounded finishing, helping mixed alphanumeric settings feel consistent. The ampersand is compact and curved, matching the font’s smooth, fast rhythm.