Sans Normal Unnom 17 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, elegant, refined, airy, fashionable, premium branding, editorial clarity, modern elegance, minimal display, monoline-leaning, hairline, delicate, crisp, open counters.
A delicate, high-contrast sans with hairline horizontals and slender verticals, giving letters a crisp, lightly drawn presence. Curves are smooth and near-circular in round glyphs, with generous counters and carefully controlled apertures that keep forms open in text. Terminals are clean and understated, and joins stay sharp without becoming mechanical; overall spacing reads even and calm, supporting both uppercase display lines and continuous reading.
Best suited to headlines, subheads, and large-size typography where the fine stroke contrast can remain crisp and intentional. It also works well for editorial layouts, lookbooks, and premium brand systems that benefit from an airy, modern voice. For small sizes or low-resolution environments, additional care with sizing and contrast would help maintain legibility.
The tone is refined and contemporary, with a quiet luxury feel driven by thin strokes and spacious shapes. It projects sophistication and restraint rather than friendliness, making it feel more editorial than utilitarian. The overall rhythm is airy and composed, suited to premium, design-forward messaging.
The design appears intended to offer a minimalist sans structure with a fashion/editorial sensibility, using high contrast and generous counters to create elegance without relying on decorative flourishes. It aims for a modern, premium look that stays clean and readable in well-controlled layouts.
The uppercase set reads particularly sleek and architectural, while the lowercase retains clarity through open bowls and simple endings. Numerals match the same light, elegant construction, blending naturally into text without calling attention to themselves.