Serif Flared Vima 5 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, packaging, branding, quirky, storybook, folk, vintage, playful, display impact, retro flavor, handcrafted tone, distinctive texture, flared, wedge serif, tapered, bouncy, high-waisted.
A compact serif with pronounced flared terminals and wedge-like serifs that swell out of narrow stems. Strokes stay fairly even, with subtle modulation expressed more through tapering and flare than through strong thick–thin contrast. Capitals are tall and condensed with slightly irregular curves and asymmetric details, giving the set a hand-cut, poster-like rhythm. Lowercase forms are compact and lively, with tight counters, sturdy verticals, and a distinctly sculpted, tapered feel on joins and endings; numerals follow the same narrow, assertive patterning.
Best suited to headlines and short blocks of copy where its flared terminals and condensed build can create impact without relying on high contrast. It also works well for book covers, packaging, and identity work that wants a handcrafted, retro-leaning flavor; for long-form text it will be most comfortable at moderate sizes with generous leading.
The overall tone feels whimsical and characterful, balancing old-style warmth with a slightly eccentric, theatrical edge. Its uneven, organic shaping reads as crafted rather than clinical, suggesting a nostalgic, story-driven voice.
Likely designed to deliver a distinctive, display-forward serif voice built on narrow proportions and expressive flaring, evoking vintage signage and storybook typography while staying sturdy and legible.
Spacing appears tight and vertical emphasis is strong, producing a dense texture in paragraphs while maintaining clear, chunky silhouettes. The flared terminals create a distinctive sparkle at text sizes, while the condensed proportions push it toward attention-grabbing display use.