Sans Normal Salug 12 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, navigation, packaging, posters, headlines, clean, modern, compact, efficient, neutral, space saving, clarity, modern neutrality, systematic design, monoline, rounded, condensed, tall, open.
A compact, tall-proportioned sans with monoline strokes and smoothly rounded corners. Curves are built from simple, near-geometric arcs, while straights stay crisp and vertical, producing an even, steady rhythm. The narrow letterforms and tight internal spaces are balanced by open apertures in characters like C, S, e, and c, helping counters remain readable. Terminals are mostly blunt or softly rounded, and the numerals follow the same restrained, streamlined construction.
Well-suited to interfaces and space-constrained layouts where a compact footprint is helpful, such as navigation, labeling, and dashboards. It also performs well in headlines, posters, and packaging where a clean, modern voice is desired and consistent texture matters at larger sizes.
The overall tone is utilitarian and contemporary, prioritizing clarity and efficiency over personality. Its compactness and consistent stroke behavior give it a disciplined, technical feel that reads as neat and unobtrusive.
The design appears intended to deliver a streamlined, economical sans with a calm, even color and predictable shapes. Its narrow proportions and simplified geometry suggest a focus on fitting more content into limited space while keeping forms clear and contemporary.
Diagonal forms (V, W, X, Y) keep a clean, symmetrical structure, while rounded letters (O, Q, G) maintain a smooth, continuous contour. The lowercase is straightforward and text-oriented, with simple joins and minimal modulation, supporting a calm texture in paragraphs.