Sans Normal Bidag 21 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Sans Atwic Modern' by Caron twice; 'Impara' by Hoftype; 'Aeonis', 'Neue Frutiger Georgian', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, neutral, clean, clarity, impact, approachability, modernity, geometric, round, open counters, large apertures, smooth curves.
A sturdy, geometric sans with broad proportions, smooth circular bowls, and minimal stroke modulation. Terminals are clean and largely horizontal or vertical, with crisp joins and a steady rhythm that keeps letterforms uniform and highly legible. Counters are open and generously sized, and the lowercase shows a straightforward, workmanlike construction with rounded shoulders and a single-storey ‘g’ that emphasizes simplicity.
Well suited to headlines, branding, and poster typography where a strong, open presence is needed. It also fits signage and packaging applications that benefit from wide proportions and clear, simplified letterforms.
The overall tone is modern and self-assured, with a friendly neutrality that feels approachable rather than technical. Its wide set and ample internal space give it an open, unhurried voice suited to clear, straightforward messaging.
The design appears intended to deliver an uncomplicated, contemporary sans that reads cleanly and projects confidence. Its geometry and generous counters prioritize immediate recognition and strong visual impact in display and short-text use.
The forms favor round geometry (notably in C, G, O, Q, and numerals), while diagonals (A, V, W, X, Y) remain crisp and stable. In text, the even color and spacious shapes support clarity at larger sizes and in high-impact settings.