Slab Square Irha 1 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Pancetta Serif Pro' by Mint Type (names referenced only for comparison).
Keywords: sports branding, posters, packaging, headlines, logos, athletic, headline, retro, assertive, punchy, impact, energy, display, branding, emphasis, slab serif, wedge-like serifs, bracketed joins, oblique stress, compact counters.
A very heavy, forward-leaning slab serif with chunky, square-ended serifs and strongly bracketed joins. Strokes are broad and confident with moderate contrast, giving rounded curves a slightly compressed, muscular feel. The italic construction is clearly drawn (not merely slanted), with energetic diagonals, tightened apertures, and a tall lowercase that keeps the texture dense and upright on the page despite the slant. Numerals and capitals share the same blocky, sturdy serif treatment, producing a consistent, high-impact rhythm in display sizes.
Best suited to headlines, branding, and short bursts of text where impact and motion are desired—sports identities, promotional posters, packaging callouts, and bold editorial openers. It can work for brief subheads or pull quotes, but the dense color suggests avoiding long paragraphs at small sizes.
The tone is bold and energetic, with a sporty, poster-like urgency. Its weight and italic momentum create an assertive, attention-grabbing voice that feels slightly retro and workmanlike rather than delicate or formal.
The design appears intended to deliver maximum emphasis with a confident italic slant, combining sturdy slab-serifs with a compact, high-energy rhythm. It aims to read as strong and immediate, with a slightly vintage display flavor appropriate for branding and large-scale typography.
Letterforms show a strong, uniform presence with relatively tight interior spaces at this weight, which increases punch but can reduce openness in smaller settings. The overall silhouette balances rounded bowls with firm, flat terminals, creating a distinctive mix of softness and block strength.