Serif Normal Uglid 7 is a very light, very narrow, medium contrast, upright, normal x-height font.
Keywords: magazines, book covers, headlines, branding, invitations, elegant, editorial, refined, airy, classic, editorial elegance, premium branding, modern classic, display refinement, high contrast, hairline, delicate, tapered, calligraphic.
A delicate serif with tall, slender proportions and pronounced vertical stress. Strokes transition from hairline thins to slightly stronger stems, with crisp, tapered serifs and sharp terminals that keep the texture light and sparkling. Curves are smooth and controlled, with narrow apertures and compact counters that reinforce a refined, columnar rhythm. In text, the letterforms maintain an even, disciplined cadence while the thin horizontals and fine joins give the page a highly polished, fashion-forward finish.
Well-suited to magazine layouts, book covers, and other editorial typography where a light, elegant serif can carry a premium voice. It also fits branding and packaging that benefit from a refined, fashion-oriented feel, and works nicely for invitations and formal stationery when set with generous tracking and leading.
The overall tone is sophisticated and understated, projecting a quiet luxury associated with editorial and cultural publishing. Its restrained detailing and airy weight feel formal and poised, with a slightly dramatic, high-end sensibility rather than a utilitarian one.
The letterforms appear designed to deliver a contemporary take on classic text serifs, emphasizing slender proportions, crisp serifs, and a bright typographic color for polished display and editorial use. The focus is on elegance and hierarchy, providing a distinctive, upscale voice without overt ornament.
The design relies heavily on fine hairlines and crisp details, which creates a beautiful, bright color at larger sizes but can look fragile as size drops or contrast in reproduction decreases. Numerals and capitals share the same tall, elegant stance, helping headings and titling feel cohesive.