Sans Normal Efgem 7 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Sweet Sans' and 'Sweet Sans Pro' by Sweet (names referenced only for comparison).
Keywords: headlines, branding, ui, posters, editorial, modern, sleek, clean, airy, technical, modernity, clarity, motion, minimalism, versatility, monoline, oblique, open apertures, rounded forms, generous spacing.
A monoline, oblique sans with broad proportions and a smooth, rounded construction. Strokes stay consistently light with minimal modulation, and curves are drawn with generous radii that keep counters open and legible. The italic slant is steady across uppercase, lowercase, and numerals, producing a forward rhythm; terminals are clean and largely unbracketed, with a slightly softened feel rather than sharp cutoffs. Uppercase forms read spacious and geometric, while lowercase features single-story shapes (notably the a and g) and simple, uncluttered joins. Numerals are similarly streamlined, with open bowls and an even, linear texture in running text.
Well-suited to headlines and short-form copy where its wide, oblique rhythm can read as modern and energetic. It also fits branding systems and UI styling that benefit from a clean, monoline sans with open counters. In editorial layouts, it works effectively for pull quotes, subheads, and captions where a light, contemporary italic voice is desired.
The overall tone is contemporary and efficient, with a refined, understated confidence. Its forward slant adds motion and a lightly expressive voice without becoming calligraphic, keeping the mood professional and modern. The wide stance and open counters create an airy, accessible impression suited to clean interface and editorial styling.
The design appears intended as a modern, geometric-leaning italic sans that balances motion with clarity. Its consistent stroke weight, open apertures, and simplified lowercase aim to produce a clean, contemporary texture that remains legible while adding a sense of forward momentum.
In text settings, the generous letter widths and consistent slant create a smooth diagonal flow, while the light strokes keep blocks of copy from appearing heavy. Round characters (O, Q, o, e) feel especially geometric, and the simplified lowercase forms give the design a friendly, straightforward readability. The numerals match the alphabet’s openness, supporting clear data display when set with ample size or spacing.