Sans Normal Irbu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers ui, playful, chunky, friendly, cartoon, bouncy, attention, friendliness, humor, approachability, display impact, rounded, soft, blunt, bulbous, casual.
A heavy, rounded sans with inflated, pillow-like strokes and softly blunted terminals. Counters are compact and often irregularly rounded, giving letters a slightly squashed, hand-molded feel rather than strict geometric precision. Curves dominate throughout, with simplified joins and minimal detailing; the overall rhythm is bouncy, and spacing appears generous enough to keep dense shapes from clogging in display sizes.
Best suited for short, high-impact text such as headlines, posters, playful branding, and packaging where a friendly, cartoonish voice is desired. It also works well for children-oriented materials, signage, and bold social graphics where legibility is needed at larger sizes and the personality of the letterforms is part of the message.
The font reads as cheerful and informal, with a toy-like warmth that feels approachable and comedic. Its exaggerated weight and rounded construction create a bold, attention-grabbing tone suited to lighthearted messaging rather than formal communication.
The design appears intended to deliver a fun, approachable display voice through oversized, rounded forms and intentionally imperfect geometry. It prioritizes personality and visual punch over strict neutrality, aiming for a memorable, upbeat presence in branding and promotional contexts.
The character set shows intentional quirk in stroke shaping and counter placement, which adds personality but can reduce crispness at smaller sizes. Numerals match the rounded, chunky construction and feel consistent with the letters, supporting cohesive headline and poster use.