Sans Normal Pukej 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny' by Brink, 'Pepi/Rudi' by Suitcase Type Foundry, 'Mozaic' by TipoType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, branding, playful, friendly, retro, chunky, bouncy, high impact, friendly display, playful tone, retro feel, rounded, soft corners, compact apertures, heavy terminals, cartoonish.
A heavy, rounded sans with softly squared curves and thick, uniform strokes. The letters lean forward with a consistent slant, and most joins are smoothly filleted, producing a pillowy, molded look. Counters are generally tight and apertures tend to be small, which boosts impact while slightly reducing openness in forms like C, S, and e. Overall proportions feel broad and stable, with stout horizontals and blunt terminals that keep the texture dense and cohesive in both uppercase and lowercase.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where a warm, playful voice is desired. It can work in brief display copy and callouts, especially at larger sizes where the tight apertures and dense texture remain comfortable to read.
The tone is upbeat and approachable, with a lively, comic-adjacent rhythm created by the forward lean and inflated shapes. It reads as casual and energetic rather than formal, suggesting fun, friendliness, and a bit of retro sign-painting spirit.
The design appears intended to deliver maximum visual weight with a soft, friendly personality—combining a forward-leaning stance with rounded geometry to create energetic display typography that feels approachable and fun.
Uppercase forms emphasize bold, simple silhouettes, while the lowercase maintains the same rounded logic with chunky dots and compact bowls, keeping the color even in text. Numerals are equally substantial and rounded, matching the letterforms and maintaining a consistent, poster-like presence.