Serif Normal Morun 1 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, formal, display impact, editorial tone, premium branding, classic revival, crisp, sculpted, sharp serifs, bracketed, ball terminals.
A sculpted serif with pronounced thick–thin modulation and crisp, sharp terminals. Serifs are finely cut and generally bracketed, giving strokes a carved, calligraphic transition rather than a purely geometric construction. The letterforms show a slightly condensed, vertical posture with tapered joins and pointed interior corners in places, producing a vivid black-and-white rhythm. Lowercase includes a double-storey a and g, an ear on g, and a slender f and t, while the numerals share the same high-contrast, chiseled treatment and confident baseline stability.
Best suited to headlines, decks, pull quotes, and other display-forward typography where its contrast and detailing can be appreciated. It also fits premium branding systems—logos, packaging, beauty and fashion collateral—where a classic serif voice with modern sharpness is desired.
The overall tone is polished and assertive, with an editorial sophistication that reads as premium and fashion-forward. Its dramatic contrast and sharp detailing add a sense of ceremony and impact, making text feel more formal and curated than everyday.
Likely designed to deliver a contemporary take on classic high-contrast book and editorial serifs: traditional proportions and familiar forms paired with sharper, more sculptural finishing. The emphasis appears to be on impactful readability at larger sizes and a luxurious typographic color.
In longer settings the strong contrast and sharp serifs create a distinctive sparkle, especially in tight lines and at display sizes. Curves (O, Q, C) are smoothly drawn with controlled stress, while diagonals (V, W, X, Y) stay crisp and tense, reinforcing a refined, high-end presence.