Sans Contrasted Ende 7 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, editorial, friendly, retro, informal, approachable, playful, warmth, legibility, personality, approachability, rounded, soft terminals, monolinear feel, humanist.
This typeface is a clean sans with gently rounded shapes and subtle stroke modulation that’s most noticeable where curves meet stems. Letters have open, airy counters and softened terminals, with a slightly uneven, humanist rhythm rather than strict geometric construction. Capitals are straightforward and fairly broad, while the lowercase shows compact proportions and a short x-height, giving mixed-case text a lively, bouncy texture. Numerals follow the same soft, rounded logic with clear forms and consistent color in text.
It works well for branding and packaging where an inviting, human tone is needed, and it scales nicely for headlines and short display copy. In editorial or interface contexts, it can add personality to pull quotes, section headers, and navigational labels while maintaining clear letterforms.
The overall tone feels friendly and slightly retro, with a casual confidence that reads as approachable rather than technical. Its soft curves and mild irregularity suggest a warm, everyday voice suited to conversational messaging and lighthearted branding.
The design appears intended to blend modern sans clarity with a softened, personable character. Its rounded geometry and gentle contrast aim to keep text readable while adding warmth and a distinct voice for display and brand-forward applications.
Round features like the O/C/G family stay smooth and generous, while diagonals (V/W/X/Y) keep a crisp presence that adds snap to headings. The punctuation and quotation marks appear simple and sturdy, supporting readable text settings without becoming ornamental.