Sans Normal Udlog 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, straightforward, contemporary, sturdy, neutral, impact, clarity, modern utility, brand voice, legibility, high x-height, large counters, open apertures, rounded joins, flat terminals.
A heavy, clean sans with simplified construction and gently rounded transitions that keep shapes from feeling brittle. Strokes are largely uniform with subtle modulation, and terminals are predominantly flat, producing strong, rectangular silhouettes in letters like E, F, L, and T. Rounds (C, G, O, Q and related lowercase) are smooth and full, with generous counters and mostly open apertures that support clarity. Lowercase forms are compact and pragmatic, with a single-storey a and g, a short-armed t, and a sturdy, vertical rhythm across stems; numerals match the same solid, geometric sensibility.
Best suited to headlines, titles, posters, and branding where a strong typographic presence is needed. It should also perform well for signage and packaging thanks to its open counters and uncomplicated shapes. For long-form text, it reads most comfortably at larger sizes where its weight becomes a deliberate stylistic choice rather than a continuous dense texture.
The overall tone is direct and no-nonsense, projecting reliability and impact without feeling decorative. Its rounded geometry and open shapes add a friendly, contemporary edge, balancing seriousness with approachability. The weight and density give it an assertive voice suited to attention-grabbing messaging.
The design appears intended as a robust, modern workhorse sans that prioritizes immediate legibility and visual punch. Its geometry and simplified details suggest an aim for broad, practical usability across display contexts while maintaining a friendly, contemporary feel.
In the sample text, the dense texture and strong verticals create a crisp, poster-like presence at display sizes, while the generous counters help keep words readable despite the heavy color. Letterspacing appears comfortable for headings, and the consistent stroke behavior yields a stable, uniform rhythm across mixed-case lines and numerals.